Favourite Things

My first campaign in NZ is for an insurance company called State. Almost a quarter of the population have some sort of insurance with State so it was a massive campaign, for NZ at least. The idea was to position State as the insurance company that cares about your things as much as you do. As you'll see, the way we brought it to life was with good old shoeboxes. Enough said. We created TV, billboards and Radio, as well a massive poster in Auckland CBD (the biggest in Australasia.) We even made a massive ambient shoebox which was constructed in Wellington with a giant camera, clock and teddy bear inside. Good fun considering it’s insurance.

Launch Film

Making Of